Nike Berlin

• All
• Expo
• Interior

Nike EMEA
PLATFORM = “STATEMENT”
No shop with a window...

"Innovation - Sports - Lifestyle - Retro"
‘MOVING"
Create evolution and change on the platform by using light, switchable images and rail-sneakers.
The go on the stand is “not to sit still”, the vistors shouldn’t be able to sit or stand still but they must be encouraged to move al the time because nike also tries to move as one of the first.
“Concept" = Booth/ Billboards/ Rail-sneakers
2002

_Design_Conceptidea